The popularity of K-culture has spread all over the world.
Cosmetics products in Korea continue to be popular.
Why are Korean cosmetics so popular all over the world?
With the popularity of K-culture spreading all over the world,
Korean cosmetic products are also gaining popularity.
In particular,
after the rapid growth of the online video service (OTT) market made it easier for people around the world to access K-content, various hit films such as 'Squid Game' poured in. This trend can be analyzed to have influenced the spread of K-beauty.
K-contents spread around the world
K-beauty is also in the spotlight
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Koreans tend to take good care of themselves.
Perhaps for this reason,
both men and women have a high preference for beauty products.
A wide range of products are available on the market,
and even men are not afraid to use cosmetics in public.
They are always looking for something new and better
and are willing to try the latest trends.
The Korean beauty industry has also been working hard to satisfy these demanding customers.
We have been continuously innovating beauty products
with skin-friendly solutions and cutting-edge technology.
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Customer demand led to the production of new products.
The introduction of BB cream, sheet mask, mask maker, charcoal blackhead mask,
and under-eye cream all originated in Korea.
In particular,
Korean basic cosmetics are competitive in overseas markets.
This is because K-beauty has no harmful ingredients and has a high EWG rating,
so it is popular as it is known as a safe, high-functional cosmetic product.
Consumers also have a lot of knowledge about the EWG grade of cosmetics and various ingredients, so they have high confidence in the quality of Korean cosmetics.
K-beauty's popularity to continue
The popularity of Korean beauty products is expected to continue in the future due to trend-conscious customers, corporate efforts for customer satisfaction, and the rise of K-culture.
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